Amazon A+ Image Sizes: What’s New in 2026

This article provides the latest Amazon A+ Content image size requirements for 2026, including module-specific dimensions, common mistakes, and actionable tips for cross-border e-commerce sellers. You will learn how to optimize your images to avoid rejection and improve conversion.

Why Amazon A+ Image Sizes Matter in 2026

In 2026, Amazon continues to prioritize visual content as a key driver of conversion. A+ Content, which allows sellers to enhance product descriptions with rich images and text, can increase sales by 5-10% on average. However, using incorrect image sizes can lead to distorted images, slow loading times, or even rejection by Amazon's moderation system. For cross-border e-commerce sellers, understanding the latest requirements is essential to maintain a professional brand image and avoid wasted time and money.

This guide provides a comprehensive overview of Amazon A+ image size requirements for 2026, covering all module types, common pitfalls, and practical tips. Whether you are a new seller or an experienced brand owner, you will find actionable information to optimize your A+ Content.

Key Types of A+ Content Images and Their Size Specifications

Amazon A+ Content consists of various modules, each with specific image requirements. The main categories include: standard image modules, comparison tables, and brand story modules. Below are the current specifications (as of 2026, always verify on Seller Central):

Standard Image Modules: These are the most common, used for showcasing product features. The recommended size is 970×600 pixels, with a minimum of 300×150 pixels. Images must be in JPEG, PNG, or GIF format, and the file size should not exceed 2MB. For high-resolution displays, Amazon suggests uploading at 2x the display size (1940×1200) to ensure clarity on retina screens.

Comparison Table Modules: These allow side-by-side comparisons of up to four products. The image size for each product thumbnail is 300×300 pixels, but for best quality, use 600×600 pixels. The table itself spans the full width of the content area (970 pixels).

Brand Story Modules: This is a carousel of up to 6 images. Each image should be 970×600 pixels, but the first image (the cover) must be at least 970×600 with a 1:1.2 aspect ratio option. File size per image is limited to 2MB.

Note: Amazon periodically updates these requirements. Always check the official A+ Content guidelines in Seller Central for the latest specs.

• Standard image: 970×600 px (min 300×150), JPEG/PNG/GIF, max 2MB
• Comparison table thumbnail: 300×300 px (recommended 600×600)
• Brand story: 970×600 px per image, cover can be 1:1.2 aspect ratio

How to Evaluate Image Requirements: Criteria and Trade-offs

When planning your A+ Content images, consider the following criteria: resolution, file size, aspect ratio, and content clarity. High-resolution images are crucial for detail, but larger file sizes slow down page load, which can hurt conversion. Amazon compresses images automatically, but uploading too large files may lead to quality loss.

Aspect ratio is another factor. Standard modules use a 1.6:1 ratio (970×600). If you use a different ratio, Amazon will crop your image, possibly cutting off important elements. To avoid this, design your images with a safe margin of 50 pixels on each side for text and logos.

Trade-offs: Using 2x resolution (1940×1200) ensures sharpness on high-DPI screens but doubles file size. Compress images without visible loss using tools like TinyPNG. For comparison tables, using 600×600 thumbnails instead of 300×300 increases clarity but may require more storage and processing time.

Evaluate your target audience: if you sell products with fine details (e.g., electronics), prioritize high resolution; if your customers use mobile devices, ensure text is legible at smaller sizes.

Common Pitfalls and How to Avoid Them

Many sellers encounter issues with A+ image sizes. Here are the most frequent pitfalls:

1. Using the wrong image dimensions: Uploading a 1000×1000 image to a standard module results in cropping, losing key visuals. Always follow the exact dimensions or use Amazon's template.

2. Exceeding file size limits: Large files get rejected. Keep each image under 2MB; use compression tools.

3. Ignoring text-safe areas: Text placed too close to edges may get cut off on different devices. Keep a margin.

4. Not checking mobile view: Amazon scales images for mobile; test how they look on a phone.

5. Using outdated specs: Amazon updates guidelines; always refer to the latest version in Seller Central.

To avoid these, pre-validate your images using Amazon's A+ Content checker before submission.

• Always use the exact dimensions specified for each module.
• Compress images to under 2MB.
• Design with a 50-pixel safe margin.
• Preview on mobile devices.
• Check Seller Central for updates.

Practical Recommendations and Next Steps

To make the most of your A+ Content in 2026, follow these steps:

1. Audit your existing A+ Content: Check if your current images meet the latest specs. Use Amazon's dashboard to see any warnings.

2. Create an image asset plan: For each module, prepare images in the required sizes. Consider creating 2x versions for high-definition screens.

3. Use professional design tools: Adobe Photoshop or Canva can help you create images with exact dimensions. For templates, Amazon provides downloadable PSD files.

4. Test before publishing: Use the A+ Content preview function to see how your images look on desktop and mobile.

5. Stay updated: Subscribe to Amazon Seller News or forums to know about guideline changes.

By following these recommendations, you can improve your product pages, enhance user experience, and potentially increase conversion rates.

Key Takeaways

In summary, adhering to Amazon's A+ image size requirements is crucial for a professional product presentation. Key takeaways: use 970×600 px for standard modules, keep file sizes under 2MB, and always check for updates. Start by auditing your current A+ Content, then redesign any images that do not meet the specs. Test on both desktop and mobile before publishing. Stay informed of any changes to maintain a competitive edge.

This article is compiled by kuajing168.cn for reference only. Please refer to the official announcements of each platform for the latest policies and rates.