This article comprehensively explains the channels, risks, and legal alternatives for purchasing Douyin accounts, helping readers understand the platform’s policies and avoid property losses. The content covers official regulations, market realities, and secure operational strategies.

Douyin Account Trading Market: Current Situation and Risks
The trading demand for Douyin accounts primarily comes from businesses and individuals seeking to quickly obtain traffic resources. Common purchasing channels include third-party trading platforms, social media groups, and account brokers. According to Douyin’s “Community Self-Discipline Convention,” explicit prohibitions exist regarding account transactions, gifting, leasing, or lending. Purchased accounts face severe risks: 1) Original owners can retrieve accounts through identity verification; 2) Accounts involved in transaction fraud often get permanently banned; 3) Accounts may carry hidden violations resulting in sudden restrictions. Market investigations show that over 60% of sold accounts have abnormal data (fake fans or interactions
), and nearly 30% of buyers suffer financial losses within a month after purchase.
Official Rules and Compliance Operation Guidelines
Douyin’s security center has repeatedly issued warnings emphasizing that account transactions violate Article 3.7 of the platform agreement. Legitimate operations should follow:
For businesses needing traffic, Douyin officially provides: 1) Enterprise Blue V accounts for brand authentication; 2) Dou+ paid promotion tools; 3) Star Map advertising platform. Individual creators can participate in creator support programs to obtain official traffic support.
Secure Alternatives and Risk Prevention Strategies
If you still need to obtain an account, implement layered protection:
Note: Account prices below
10,000 followers shouldn’t exceed 1 yuan per fan, while accounts over
100,000 followers require professional valuation. Before any transaction, verify the account’s historical content compliance via the “Douyin Security Center” violation query tool.
Account trading not only violates platform rules but may also involve legal risks. We recommend developing accounts through original content creation and official commercialization tools. Douyin’s algorithm continuously optimizes traffic distribution mechanisms, where quality content creators can gain fair exposure opportunities. For businesses needing traffic conversion, using Douyin’s official advertising system is the safest and most efficient solution.











































































































